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Venture Capital vs. Bootstrapping: On How To Determine If Fundraising Or Bootstrapping Is The Right

Updated: Nov 8, 2021

"Sometimes when we try things that we’re not ready for, we fall down and develop a little proverbial bruising and sometimes scar tissue. When it “hurts” to get up as a result of those bruises or scar tissue, we can be afraid of moving forward and trying again. Until we’re aware of it and decide to make different decisions, the things we fear (even if it’s success!) can hold us back from really accomplishing our goals and making our dreams happen. Looking back, the lesson is that our greatest obstacle is ourselves and that we can do anything we put our minds to!"

Founders are often faced with the nagging question of whether Fundraising or Bootstrapping is the best choice for them. What is better, having access to capital or maintaining full control over your vision and profits? What is preferred, to have the seasoned oversight of an experienced investor, or to plow forward with a disruptive and pioneering ‘can do’ attitude? Of course, every situation is different, but what standards can be used to help a founder decide? As a part of this series called “Venture Capital vs. Bootstrapping: How To Determine If Fundraising Or Bootstrapping Is The Right Choice For Your Startup”, I had the pleasure of interviewing Emily Mishler of The Cultivated Group.

Born and raised in the rural Midwest of the United States, Emily Mishler is an intrepid optimist with a keen sense of adventure, eye for design, hand in the start-up world, and heart for philanthropy. She is the driving force behind The Cultivated Group and the world of Esmè the Curious Cat — on a mission to ignite and empower individuals and organizations to: “be the change you wish to see in the world”.

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